Winter brings with it a familiar shift: cooler temperatures, fewer daylight hours and a collective instinct to wrap up warm. Yet it is also one of the most popular times of year for travel. Whether people choose a sunny escape to boost their vitamin D, a skiing holiday with crisp blue skies, or simply plan more outdoor time at home, winter sunshine continues to play a big part in how we holiday, move and live.
This winter, SunSibility has even more reason to celebrate. We’ve been awarded “Best UV-Protective Fashion Brand – Epsom 2025” at the prestigious Luxuri Awards. This recognition reinforces SunSibility’s long-standing commitment to creating stylish, dependable UPF50+ clothing that supports customers all year round.
This article explores the realities of winter sun, offers practical ideas for travel and outdoor living, and highlights how SunSibility’s award-winning designs make it easier to enjoy brighter days with confidence.
Key Takeaways
- Winter sun can be stronger than expected, especially in warm destinations, snowy regions and high-altitude resorts.
- UPF50+ clothing offers consistent comfort for winter holidays, outdoor activities and brighter days at home.
- SunSibility has been awarded Best UV-Protective Fashion Brand – Epsom 2025, recognising design, performance and expertise.
- Packing smart layers, accessories and UV-protective pieces makes winter travel easier, more enjoyable and more comfortable.
- Winter holidays are an ideal time to embrace the outdoors, combining sunshine, exploration and stylish sun protection.
Did you know? Snow can reflect sunlight with surprising intensity, making ski resorts some of the brightest winter destinations.
1. Winter Holidays Are All About Balance — Relaxation, Exploration and Sunshine
Winter sun travel isn’t a niche concept — it’s something millions of people do each year. Popular options include:
- Beach escapes to destinations like the Canary Islands, Cape Verde, Thailand or the Caribbean.
- Ski holidays in the Alps, Canada or Japan, where sunlight reflects off snow at altitude.
- City breaks in Europe, the Middle East or the US, where outdoor sightseeing fills the day.
- Domestic trips in the UK, where colder but brighter afternoons still encourage time outdoors.
Across all of these, sunshine plays a role — whether gentle, intense, reflective or simply more uplifting than the short grey days back home.
The key is preparation. Winter sun can be surprising: strong in some places, steady in others, and reflective in snowy or coastal environments. Having the right clothing and understanding the light helps turn a good trip into a great one.
2. Why Sun Protection Still Matters in Winter
While temperatures drop, sunlight doesn’t disappear. In fact, winter sun can catch people out precisely because it feels softer.
Here’s what really happens:
- UVA rays remain consistent throughout the year and can pass easily through cloud cover.
- Altitude increases exposure, making ski resorts, mountain village stays and high-level hiking brighter and more intense.
- Reflection from snow, water and pale surfaces amplifies light and increases overall exposure.
- Warm-weather winter destinations (from Lanzarote to Dubai to Barbados) often have a stronger UV index than many realise.
For customers who spend long hours outdoors — whether on holiday, for health reasons, or simply because they enjoy being active — comfortable UPF50+ clothing becomes a practical addition to their winter wardrobe.
SunSibility’s award win highlights what many customers already appreciate: high-quality sun-protective clothing isn’t just for summer. It’s a year-round support system that makes exploring easier.
3. A Proud Achievement: Best UV-Protective Fashion Brand – Epsom 2025
The Luxuri Awards are known for recognising excellence across design, performance and customer impact. Winners are selected through a rigorous, merit-based evaluation, considering innovation, customer experience, brand reputation, sustainability and overall impact, using both submitted evidence and independent research.
This year, SunSibility has been honoured with the title:
Best UV-Protective Fashion Brand – Epsom 2025
This award reflects:
- A proven 20-year track record in specialist UV-protective clothing
- A comprehensive UPF50+ range supporting those with sun sensitivity as well as anyone seeking smarter outdoor protection
- Thoughtful, wearable design, from layering pieces and accessories to swimwear, casualwear and bespoke options
- Trusted fabrics that maintain UPF50+ protection even after repeated washing and wear
- A personal, specialist approach that has defined the brand since its earliest days
For customers booking a winter holiday or planning more outdoor activities, this recognition is a reassuring reminder that choosing SunSibility means choosing expertise, quality and reliability — backed by independent industry recognition.
Another Celebration: Angeli Jackson Named a 2025 Finalist as Female Entrepreneur of the Year at The UK Small Business Awards
SunSibility is also proud to share another exciting achievement: being shortlisted as a 2025 Finalist at The UK Small Business Awards (SBA UK) — one of the most recognised celebrations of small business excellence in the UK.
This year the SBA team raised entry criteria and evaluated tens of thousands of businesses, making a finalist position a strong reflection of SunSibility’s dedication, innovation and long-standing commitment to helping customers enjoy safe, stylish sun protection all year round.
What This Recognition Represents
Being acknowledged by SBA UK further reinforces:
- SunSibility’s impact as a specialist UPF50+ fashion brand
- Commitment to excellence over more than 20 years
- Strong customer trust and brand reputation
- National momentum heading into the 2025 season
It’s another milestone worth celebrating — arriving at the perfect time as winter travellers seek reliable, award-winning sun protection.
GOOD LUCK to everyone Nominated !!
4. Packing for a Winter Sun Trip: What Really Works
Whether your winter break is warm, snowy or a mix of both, your suitcase should reflect the conditions you’ll meet, not just the temperature you imagine.
Warm-Weather Winter Destinations
For beach holidays and sunny escapes:
- Lightweight UPF50+ tops and kaftans
- Long-sleeved swimwear or rash vests for water sports
- A wide-brim hat that’s packable
- Light trousers or maxi dresses for sightseeing
- Sunglasses and a small cross-body bag for essentials
- Handy accessories like a scarf / sarong / wrap sun protection at your fingertips
UPF50+ clothing is particularly useful on travel days, excursions and long lunches outdoors, when exposure builds up without you noticing.
Ski & Mountain Holidays
Sun protection is often overlooked in snow destinations, but it’s extremely relevant:
- High-neck UPF50+ base layers
- UV-protective neck tubes or snoods
- Gloves with wrist coverage
- Practical layers for changing temperatures
- Sunglasses or ski goggles for glare
Snow reflects sunlight, and higher altitude means stronger exposure. Having UPF50+ garments in your ski kit removes the need to constantly think about reapplying protection on covered skin.
UK Winter Breaks
For local getaways or day trips:
- Comfortable UPF50+ layers
- A good hat for low winter sun
- A scarf or wrap for flexible coverage
- Sunglasses for bright driving conditions
Even at home, winter often includes crisp, bright afternoons perfect for walks, outdoor cafés or family activities — and being prepared means you can enjoy more of them.
5. Award-Winning Design: What Makes SunSibility Stand Out
Receiving the “Best UV-Protective Fashion Brand – Epsom 2025” award highlights the design features that set SunSibility apart.
Practical, comfortable fabrics
The synthetic UPF50+ materials used across the range are soft, breathable, quick drying and ideal for travel. They maintain their protective qualities over time and are gentle enough for those with sensitive skin or specific medical needs.
Versatile styles for real life
From resort wear to everyday tops, wraps, trousers, dresses and accessories, SunSibility offers solutions for:
- Holiday wardrobes
- Outdoor work
- Sports and activities
- Long walks and active lifestyles
- Skin conditions that require consistent coverage
Layering done right
Layering is essential in winter. SunSibility pieces layer neatly without bulk, meaning they work with coats, scarves and gloves just as well as they do in warmer climates.
A confidence-first approach
This award reflects the brand’s ethos: sun protection should feel empowering, not restrictive. Customers gain the freedom to enjoy holidays, hobbies and everyday moments without the constant need to think about exposure.
6. Enjoying the Outdoors This Winter: Practical Tips for Sun-Smart Living
You don’t need to overhaul your plans — just adapt slightly to winter conditions.
1. Check the UV index before you travel
Even in winter, some destinations sit at a moderate or high UV index.
2. Use clothing as your first line of protection
It’s reliable, consistent and perfect for days when you’re active or sightseeing.
3. Be aware of reflective surfaces
Snow, sand and water all bounce light upwards.
4. Prioritise comfort
Choose breathable clothing that supports long days outside.
5. Make accessories work for you
A hat, scarf and sunglasses can make a big difference during winter travel.
7. Winter Sun Is for Everyone — and SunSibility Helps You Enjoy It
What makes winter sun so enjoyable is its variety. One person’s perfect break might involve lying by a pool, while another’s ideal holiday could be a week in the mountains. Families might choose a theme park trip; couples might prefer a city escape. What they all share is time spent outdoors — and the desire to enjoy that time fully.
SunSibility’s award-winning UPF50+ clothing supports this lifestyle by making sun protection easy, stylish and dependable. Whether you’re exploring a new destination, skiing at altitude, reading on a balcony, or taking breaks around the UK, your wardrobe should help you make the most of brighter days.
8. Looking Ahead: A Bright Season for Travel, Style and Confidence
As more people plan winter holidays — whether for wellbeing, adventure or a change of scenery — the importance of practical sun protection continues to grow. SunSibility’s recognition as Best UV-Protective Fashion Brand – Epsom 2025 reinforces the value of investing in high-quality pieces that support you wherever you go.
This winter, and throughout the year, the message is simple: Enjoy the sunshine, enjoy your travels, and enjoy the confidence that comes with award-winning protection.
Explore award-winning UPF50+ pieces designed to help you enjoy winter sunshine with confidence and style.
Further Reading
- The Science Behind Winter UV Exposure: A clear explanation of how UV levels work throughout winter and why sunlight behaves differently at altitude.
- Why We Seek Sunshine: The Psychology of Winter Travel: An interesting overview of why winter breaks can boost mood, energy and wellbeing.