Behind the Label
My name is Angeli Jackson, I am the founder of SunSibility, and mum to Atalya Eloise - born 25th October 2010. Here Atalya is modelling the Stingray sunsuit and matching cap that we took on holiday in January 2011. It comes highly recommended !!
My passion for starting my own label began back in 2001 when I realised there was a niche in the market for fashionable sun protection and the opportunity for customers to get all their sun protective needs at one place. My research focussed on those who could not go out in the sunlight and how difficult a simple task is to many who are very sun sensitive, something that others take for granted and what a difference a few key items can make in enhancing your day to day life outdoors.
I wanted to create a sun protective range that was practical and functional as opposed to 'impractical' designs that come down the catwalk. A brand that designs for 'real people in the real world'.
Born in Stoneleigh, Surrey in 1978 to parents Karina & Raish Khatri, I studied product development for the fashion industries at London College of Fashion and graduated with a BA ( Hons ) - 2 : 1 in 2000 and created the collection the following year with a business start up loan from the Princes Trust.
I married Darren in 2003 in a sugar mill in St James, Barbados after being together since I was eighteen. I have two sisters Anita & Sheela and am proud Auntie to my gorgeous nieces & nephews - Nico, Lauren, Ellora, Arun, Anaiya & Maison.
The success of SunSibility is down to listening to customer's requirements and designing collections or finding solutions externally and bringing them direct to the consumer. I am still very hands on in each individual process of research & realisation through to final product.
It is always great to hear from customers, If you would like to discuss anything at all, please contact me direct.